Making money is, indeed, never an easy task. Generally, people have to move to places to receive an income. Note that this doesn’t happen to one person alone. It is an experience that most people have. Therefore, everyone is working toward the same goal. As a result, they may crash in between each other’s lanes. However, with the advancement of the internet and technology, people can now make money anytime, anywhere. The concept of Affiliate Marketing is defined as a tactic that drives sales and generates significant revenue through online means. This type of marketing is mainly known because it benefits not only the affiliate marketer but the brands involved in the partnership as well. The way affiliate marketing works is through marketing or promoting an entity’s products. With every sale made through the affiliate link, the affiliate marketer earns a commission from the company or brand.
TYPE OF AFFILIATE MARKETING
There are three types of affiliate marketing:
1 – Unattached Affiliate Marketing: This is the usual pay-per-click type of campaign. In this kind of marketing, the affiliate marketer has no direct connection with the end consumer and are merely sharing the affiliate link through different online means. It is popular mainly because no presence nor authority is needed. Some affiliate marketers already have built and stable online communities to rely on when it comes to advertising products, while most usually don’t. Through unattached affiliate marketing, they can use the same marketing methods without worrying too much about their impact online. An affiliate link is inserted through Instagram ads; Facebook ads, google words, etc.
2 – Related Affiliate Marketing: Related affiliate marketing, from the name itself, is where the affiliate marketer already has a presence or community online. Examples of these people are those with blogs, podcasts, YouTube videos or are known to be influencers through different platforms. This kind of marketing usually focuses on the target audience, which is why the niche plays a significant role. When brands choose people to market their products, they look at their niche and see how their products can relate to them. The affiliate marketer advertises and promotes products they did not necessarily use. They can market it to their audience that shares a similar interest. A bit of advice will be to trust the product you are recommending as one bad experience can ruin your reputation.
3 – Involved Affiliate Marketing: In Involved affiliate marketing, the affiliate marketer would have used the product they are marketing in the past. Usually, the marketer already trusts the brand and the product, which results in a method of selling wherein the marketer gives genuine thoughts about the product. The experiences the marketer shares will often come from their own, which allows them to reason out correctly and clearly why they recommend the product they are marketing.
HOW TO GET STARTED WITH AFFILIATE MARKETING
Affiliate marketing isn’t only accessible to people with big names in online communities. A great thing about affiliate marketing is that it can be done across multiple platforms and in different ways and by anyone who desires to and who is motivated enough. Here’s how to get started:
- Gather an audience or look for a community where you can share your insights on certain things. Trust is important when it comes to marketing. Make sure you communicate with the community rather than make them feel like they are only being used for advertising.
- Join different affiliate programs online, and get your affiliate links through which you will be promoting products. There are a number of affiliate programs out there; you can use such as amazon affiliates, ClickBank, ShareASale affiliates, etc.
- Review different products, preferably those that are related to your niche. You can do this through various social media platforms, websites or videos.
- Collecting emails is one way to connect with your target audience. This way, you can get in touch with them rather than hope they see your content.
- Connect not only with your audience but with other similar people to you. Partnerships can help you grow your email list through this, as well as allow you to release new content.